YETI - INNOVATION
Product innovation and firsthand experience in the field continue to be the YETI competitive edge toward designing hard coolers, ultra-durable and portable soft coolers, insulated drinkware, waterproof and everyday bags and backpacks, and other outdoor gear… We built a fully CG spot to help tell that story
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Creative Director: Chapman Bullock
Project Lead: Lars Snelders
3D Generalist: Tommy JansenAgency Director: Paulie Dery
Agency Producer: Taylor JonesSound: Zelig
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Concept, Design, Storyboard, Animation, Creative Direction
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